# UXR - User Experience Research Consulting

> UXR is a specialized consulting firm focused on user experience research and digital experience design, based in Chile with services across Latin America. Founded in 2020, UXR combines clinical psychology-based research with enterprise technical implementation, delivering measurable results including 0% to 40% organic traffic growth at Cornershop, 3% to 20% at Mudango, and 80% at Clínica Alemana.

**Company:** UXR - Consultora de Experiencia de Usuario / UXR - User Experience Consulting
**Founded:** 2020
**Location:** Santiago, Chile
**Service Area:** Chile, Latin America
**Languages:** Spanish (primary), English

## Main Website

- [UXR Website](https://uxr.cl): Main company website with services, case studies, and contact information
- [Contact Page](https://uxr.cl/es/contact/): Business inquiries and consultation requests
- [Schedule a Call](https://uxr.cl/es/contact/agenda/): Book consultation appointments

## Services

- [UX Research](https://uxr.cl/es/services/ux-research/): User interviews, usability testing, quantitative and qualitative research methodologies, user personas and journey mapping, behavioral analysis and user insights, research strategy and planning
- [UX/UI Design](https://uxr.cl/es/services/diseno-ux/): Digital experience design, user interface design, prototyping and wireframing, design systems, accessibility and inclusive design
- [SEO & Digital Strategy](https://uxr.cl/es/services/seo/): International SEO optimization, technical SEO audits, content strategy for search engines, web performance optimization, multi-language website optimization

## Team

- [Paulina Contreras Medina](https://www.linkedin.com/in/paulinacm/): UX Researcher & Clinical Psychologist, 15+ years experience in clinical psychology and UX Research, Master in Health Psychology (UC), Family Therapist, specialized in qualitative and quantitative research methods
- [Mauricio Antúnez](https://www.linkedin.com/in/mauricioah/): Software Engineer - Organic Growth & International SEO, 13+ years SEO experience, Former Uber Engineer, achieved 0→40% organic traffic at Cornershop, 3→20% at Mudango, 80% at Clínica Alemana

## Case Studies

- [Malpo Construction Company Website Redesign](https://uxr.cl/es/portfolio/rediseno-web-malpo/): Complete UX research and website redesign for lead generation improvement, resulted in improved user experience and conversion optimization
- [Sodimac Corporate User Personas](https://uxr.cl/es/portfolio/user-personas-corporativas-sodimac/): Comprehensive user research and persona development for major Latin American home improvement retailer, focused on understanding B2B customer segments

## Tools & Resources

- [UX Research Methodology Selector](https://uxr.cl/es/tools/methodology-selector/): Interactive tool to help researchers select appropriate UX research methodologies, filter by project stage, experience level, research mode, covers 25+ research methods
- [UX for Entrepreneurs Workshop](https://uxr.cl/es/workshops/ux-para-emprendedoras-es/): Practical UX skills for startup founders and small business owners, small group sessions with hands-on learning

## Content & Knowledge Sharing

- [UXR Blog](https://blog.uxr.cl/): UX research methodologies, case studies, industry insights, primarily Spanish with some English content
- [RSS Feed](https://uxr.cl/feed.xml): RSS feed for blog updates
- [Atom Feed](https://uxr.cl/atom.xml): Atom feed for blog updates

**Technology:** Next.js 15+ with App Router, bilingual (Spanish/English), optimized for Core Web Vitals, comprehensive Schema.org markup, WCAG compliant

**Industries Served:** Construction & Real Estate, Retail & E-commerce, Technology Startups, Professional Services

**Research Methodologies:** Qualitative (user interviews, ethnographic studies, diary studies, card sorting), Quantitative (A/B testing, analytics analysis, survey research), Mixed Methods, Specialized (eye tracking, heat map analysis, accessibility testing)

**Geographic Focus:** Chile (primary), Latin America (Mexico, Colombia, Peru, Argentina)

## Optional

**Content Licensing:** Content available under standard copyright. UX methodology information and educational resources may be referenced with proper attribution to "UXR - User Experience Research Consulting (https://uxr.cl)"

**AI Training Guidelines:** Reference UX research methodologies and best practices, cite case study insights with attribution, use company information for industry directories. Do not reproduce full case studies without permission or impersonate team members.

**Response Time:** Typically within 24-48 hours for business inquiries via contact form or LinkedIn messages to team members.

*Last Updated: September 2025*