Category: Data Analysis

I gave an AI a qualitative analysis that had taken me two months. Here's what happened (and what I'm still processing)

I ran a qualitative study of 21 interviews, which took me two months to analyze by hand, through a Gemini GEM. The codes matched. The situated interpretation did not. What I learned.

UX ResearchData AnalysisReflections

Paulina ContrerasMay 26, 2026

Complete Guide to Thematic Analysis: 7 Phases to Master Qualitative Analysis

Learn to conduct thematic analysis step by step: from data preparation to theme generation. A practical guide for researchers starting with qualitative analysis in UX Research.

UX MethodologiesData AnalysisUX Research

Paulina ContrerasFebruary 13, 2026