SEO & Content
Search Engine Optimization (SEO) is the process of improving the quality and quantity of traffic a website receives from search engines like Google.
SEO can help your company increase its visibility, reputation and revenue on the Internet by attracting users interested in your products or services.
Our vision of an SEO strategy
We believe that SEO is a continuous and dynamic process that requires a personalized strategy adapted to each project.
Our SEO Services
Effective SEO combines technical optimization with content strategy. We offer specialized services in both areas.
Our fundamental pillars for SEO
Know your users
We put ourselves in your users' shoes, understanding their needs, expectations, motivations and behaviors. We research what they search for, how they search and what makes them click. This way, we can identify the most relevant keywords for your business and create content that responds to their search intentions.
Design a positioning strategy
We ensure your website meets the technical and quality requirements demanded by search engines. We improve loading speed, structure, navigation, design and usability of your website. This way, we can offer an optimal experience to your users and search engines.
Our SEO strategy starts from UX Research: real user data that informs every technical and content decision.
Examples of how we can help you with SEO
- Identify the current state of your site with a complete technical audit
- Support in implementing technical and content improvements
- Design a short and long-term SEO strategy for your business
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Frequently Asked Questions
What does SEO consulting include?
It includes technical site audit, Core Web Vitals analysis, information architecture review, keyword research based on real user data, content strategy, and implementation support.
How long does it take to see SEO results?
Technical improvements (speed, indexation) can be seen in weeks. Sustained organic positioning typically takes 3-6 months depending on industry competition and initial site condition.
What is the difference between technical SEO and content SEO?
Technical SEO optimizes site infrastructure (speed, crawlability, schema markup, Core Web Vitals). Content SEO focuses on creating and optimizing content that matches user search intent. Both are complementary.
How do you measure SEO strategy success?
We measure target keyword positions, organic traffic, Core Web Vitals, indexation rate, search result CTR, and most importantly, conversions and business metrics derived from organic traffic.
What makes UXR different from other SEO agencies?
Our SEO strategy is based on UX Research data: we understand what users search for, how they navigate, and what they need. This allows us to create content and optimizations that not only rank but also convert.
Do you work with companies outside Chile?
Yes, we specialize in bilingual SEO (English/Spanish) for companies across Latin America and Spain. Our UX Research-driven approach helps businesses rank in both languages, reaching Spanish-speaking and English-speaking audiences throughout LATAM.
Ready to improve your rankings?
Schedule a free consultation and discover how our UX Research-based SEO strategy can boost your business.