
SEO guide for non-technical people: how search engines work and what to do about it
How search engines work, what you can control without knowing how to code, and where not to spend time or money. Based on Google and Bing official documentation.

Graphic designer and software engineer specialized in organic growth and international SEO. Over 13 years in SEO and 9 in software development. Built the SEO area at Cornershop by Uber.

How search engines work, what you can control without knowing how to code, and where not to spend time or money. Based on Google and Bing official documentation.

After years doing SEO at Uber, Cornershop and Clínica Alemana, I built the tool I always wanted: a complete diagnosis, in the browser, without paying for it.

Mobile device usage is at its peak, but many designers have questions about how to make mobile apps accessible.

Practical SEO guide for entrepreneurs and non-technical people. Understanding fundamentals to improve search engine visibility.

Strategic decisions, information architecture, and the results of building Cornershop's SEO area from scratch.

The story of how I built and made visible the SEO area at Cornershop, Chile's first unicorn, competing with major E-commerce players.

SEO and UX are complementary, not opposites. Learn how to combine both to create an attractive, functional, and easy-to-find website.