Introduction to UX Research
Learn to research users from scratch
A practical course for entrepreneurs and professionals who want to understand their users and make better design decisions based on evidence.
Course structure
| Module | Title | Learning objectives | Estimated duration |
|---|---|---|---|
| 01 | UX Research Fundamentals: The Value of Listening to Users | Understand what UX Research is and why it is essential. Identify the researcher role. Learn the research cycle. | 1.5-2 hours |
| 02 | Understanding the User's Mind: Psychology and Behavior | Apply cognitive psychology principles to design. Recognize cognitive biases in users and researchers. Design for real mental models. | 2 hours |
| 03 | Strategic Planning: Defining the Problem and Roadmap | Formulate clear research questions. Select methods based on objectives and resources. Create a research plan. | 2-2.5 hours |
| 04 | Discovery Methods: Exploring Real Needs | Conduct effective discovery interviews. Apply contextual observation. Facilitate co-creation sessions. | 2 hours |
| 05 | Evaluation and Communication: Results that Drive Business | Synthesize qualitative findings. Create actionable deliverables. Present insights to stakeholders. | 2-2.5 hours |
| 06 | Quantitative Research Fundamentals | Design valid and reliable surveys. Interpret usability metrics. Combine quantitative and qualitative data. | 2-2.5 hours |