User Testing
Usability testing with real users. Discover how they interact with your product and where they get frustrated, before it's too late.
Are you designing based on assumptions?
Without testing with real users, design decisions are based on intuition. This leads to products that don't solve real problems or are difficult to use.
- Users don't complete critical tasks in your product
- You receive negative feedback but don't know exactly what to fix
- The team has different opinions about the user experience
- You need to validate a prototype before investing in development
Our Approach: Flexible Methodologies
We adapt the methodology to your needs: from quick guerrilla testing to deep moderated studies. Always with the think-aloud protocol to capture user reasoning.
Moderated Testing
1:1 sessions where a facilitator guides the user through specific tasks, asking follow-up questions to understand the why.
Guerrilla Testing
Quick tests in real context (coffee shops, offices) to get immediate feedback with minimum budget and time.
Unmoderated Testing
Users complete tasks remotely and autonomously. Ideal for reaching higher volume and geographic diversity.
Our Process
Objective Definition
We identify what questions you need to answer and design tasks that will reveal the answers.
Participant Recruitment
We select users who represent your real audience, defining inclusion and exclusion criteria.
Test Guide Creation
We develop the script with tasks, follow-up questions, and realistic scenarios.
Session Execution
We facilitate tests using think-aloud protocol, capturing recordings and detailed observations.
Analysis and Synthesis
We identify patterns, classify problems by severity, and generate actionable recommendations.
What We'll Deliver
Edited Recordings
Video clips with key moments from each session, ready to share with stakeholders.
Findings Report
Document with identified problems, task success metrics, and user quotes.
Severity Matrix
Classification of problems by impact and frequency to prioritize improvements.
Design Recommendations
Concrete solutions for each problem found, with references to best practices.
Frequently Asked Questions
What is usability testing?
Sessions where real users interact with your product while we observe their behavior. They help identify usability problems and validate design decisions before launch.
What is guerrilla testing and when to use it?
Guerrilla testing is quick testing in public spaces with people who were not previously recruited. It's ideal when you need fast feedback with a low budget, especially in early design stages.
How many users do I need for a usability test?
According to Nielsen Norman Group research, 5 users discover approximately 85% of usability problems. For more robust studies, we recommend 8-12 users per audience segment.
What's the difference between moderated and unmoderated testing?
In moderated testing, a facilitator guides the session in real-time, asking follow-up questions. In unmoderated testing, users complete tasks autonomously and remotely. Moderated gives deeper insights; unmoderated allows greater scale.
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